Buildings have a significant impact on the environment in terms of materials use, water use, energy use and the associated greenhouse gas emissions. At the same time, there is a high potential for drastic reduction of a building‘s negative impact to the environment. One way to address this is through adoption of green building initiative. However, tapping into this potential for reduction of a building‘s negative impact to the environment remains largely unrealized due to lack of knowledge and awareness of the green building initiative among other factors. Chau et al. (2010) mentioned that since the number and complexities of green building developments are mainly driven by market demands, understanding of end-user behaviour towards their development eventually should play a crucial role on determining their success. However, very few studies have attempted to explore end-user behaviours towards green building developments (Samer, 2013).